“Beauty is a matter of relativity,” a phrase many repeat. Norwegian researchers have proven that beauty is not only a matter of relativity, but that it depends heavily on certain chemical structures in the brain that can be stimulated or reduced by external stimuli.
The feeling of happiness and comfort that we feel after seeing something beautiful, whether it is a painting, a beautiful flower, or even an attractive woman, and our desire to look at it longer, is due to the fact that beauty activates the reward centers in the brain, which gives the same feeling that follows success in an exam or winning a match or Even substance abuse.
To find out the effect of beauty on the brain, researchers at the Norwegian University of Oslo conducted an experiment in which they showed thirty people a group of pictures of the faces of several women for five seconds for each image, and then asked them to evaluate the beauty of each woman in the pictures.
Skin-colored coffee with milk..women who are chasing after fair skinMauritanian women seek social liberation in a religious conservative space”Maryam” Sabri Silivani and the suffering of Kurdish women
As for the second part of the experiment, published by the scinexx website, which is concerned with scientific news, it allowed the men to control the duration of the display of each image by pressing a specific button in a way that allows them to look at the image or move quickly from it to the next image.
After that, the experiment moved to the last part, in which the issue of displaying pictures was repeated, but after dividing the study men into three groups. And the first group got before the experiment a dose of morphine as a substance that stimulates the activity of reward centers in the brain, while the second group was provided with naltrexone, which has an opposite effect to morphine. As for the third group, they got a drug that does not contain any active ingredients, but rather depends only on testing the degree of suggestion in the patient.
The study, according to scinexx , showed that those who got morphine gave greater marks to the female faces that they liked in the first part of the experiment and increased their desire to look at these pictures for a longer period, while at the same time their degree of aversion to the faces they did not like increased.
The second group, which received naltrexone, gave fewer marks even to the faces they liked at the beginning of the experiment, as well as their desire to look long at the pictures.
The scinexx website quoted researcher Olga Chelenkova as saying that the results of the study provide evidence of the possibility of manipulating our view of beauty, which relies heavily on chemical structures in the brain.