A neuroscientist has presented the results of exciting research he has done with a team of specialists explaining what happens to the human brain while pressing the like button or interacting with a post or picture on social media.
An exciting study conducted by neuroscience expert Professor Dar Mashy of Michigan State University, in cooperation with other scientists from the Free University of Berlin, on social media users, showed that the effect of posting content on the Internet and getting liked or interacting with that content causes the activation of certain places. In the brain.
The brain scans of social media users – including Facebook and Instagram – showed areas of the brain that are more active when social media posts, postings and likes occur.
These centers of the brain are known as reward centers. The researchers discovered that these areas, along with their activity, appear to be flashing at the same time as the like button on the social media platform.
Scientists say that these areas of the brain are at a high level of activity during eating, drinking, having sex, when obtaining money or while consuming drugs, and that interaction on social networks also facilitates this activation through the person receiving these “small social rewards.” .
“Influencers” in crisis!
Almost 200,000 people follow the Instagram account of a young Berlin woman, Victoria Van Violence , who posts beautiful photos of her from her daily life in various places.
It is worth noting that the Instagram platform is used daily by about 500 peopleMillion people .
But with all this number of followers, she does not seem very happy with her life and sees that social networks do not transmit the other side of the lives of “influencers” on these networks.
The Berlin young woman, whose real name is Victoria Muller – 30 years old – says that she perseveres in psychological treatment of depression, “the persistence of pressure at a high level, the inability to stop to take a break, and the need to always achieve the required are all things that cause severe exhaustion,” especially with the continued follow-up to interact with the substances that You publish it.
When the Rewards Center flashes!
Why is Instagram getting so much attention from users? What happens in our brains when we use this platform?
“Human beings are social creatures,” says Dar Mushay, a neuroscientist at Michigan State University . “Since time immemorial, humans prefer to live among a group of people, and in the present age we can communicate with hundreds or thousands of people around the clock, without having to get up from our places.” .
Professor Miché does not want to describe the use of social media sites as having an addictive effect. He believes that “the word is too big and powerful to describe this situation,” adding that “there were no people who were deprived of custody of their children due to the excessive use of social media, which is the matter. What happened with heroin addicts, “according to the neuroscientist.
But he cites studies and cases where some people have been getting less sleep, getting poor grades, or even losing their jobs because they haven’t been able to stay off their social media for a relatively long time.
And the neuroscientist found that the people who are most at risk are those most likely to be at risk of drug addiction and those most at risk of social media addiction .
The positive user and the negative user!
In two other studies, researchers discovered that users who were more active were actually posting more content and getting more likes – and that these were generally better off than passive users who were just watching.
Researchers believe that these passive users compare their real lives continuously and continuously with the lives of others that are beautifully portrayed on social media, and they do not get any admiration because they did not post anything that makes them feel a kind of sadness.
The researchers noted that it is also possible that those who suffer from a bad mood in general are the ones who send and post less content on social networks.
The dopamine myth
Dopamine is a neurotransmitter in the brain that is often linked to social media. Experiments have shown that one of the methods of producing and distributing dopamine in the brain is the diagnostic’s expectation to get some money, and in this way, the researchers explained why the person continues to stick to a slot machine, which is similar to the reason why some people continue to look at an application on a mobile phone, according to what he said Scholars.
Professor Michi, a neuroscientist, said it was not possible to confirm that dopamine production was linked to social media, but he doubted that waiting or expecting to activate the “reward center” in the brain makes social media very attractive to a person.
According to scientists, not only is the reward center activated in our brains when we get likes for our posts, but it is also activated when we like pictures of others, or when our curiosity is satiated by tracking what our friends are doing.